Katie Crysdale

Good Morning, I attended an excellent IAAPA webinar last week with a PR consultant who asked us, "Are you host or hostage?" This was in the context of organizations not having a clearly articulated media policy or crisis communication plan. She also talked about the time she did

Good Afternoon, I would not consider myself very superstitious. Last Friday, June 13th was a lovely day spent out in Waterton National Park after working with a client; I had absolutely no complaints. What has followed has felt like one of those weeks where you're barely treading water,

Good Afternoon, Happy Friday if this is your weekend, and thanks to those of you who have to work over the weekend. Today I want to share two things I saw this week: one I love, and one I hate. In both situations I want to highlight that intent doesn&

Happy Friday! The Pool & Hot Tub Alliance (PHTA) recently launched a new print campaign for the Certified Pool Operator (CPO) program. Although the PHTA (formerly NSPF) CPO certification remains the gold standard for pool operator training in Canada and the US, the longer I teach CPO, the more I

Good Afternoon, I recently completed a car insurance claim for hail damage. When the the insurance company sent a letter closing the claim, amidst legalese about a two-year warranty on the repairs and my expected customer satisfaction was the phrase: should have known, or ought to have known I'

Good Morning, A few years ago, I watched a vlog on YouTube where an influencer explained every design decision in her then under-construction dream home. Panning over dirt in the backyard, she said "We've allocated money for a swimming pool, but we have no idea what we&

Good Afternoon, I normally put my "thank you for being here!" at the end of this newsletter, but - after seeing a major aquatic industry newsletter say this week they're going to basically start paying cash (!) for hundreds of newsletter signup referrals in a lottery -

Good Morning, Did you know that May is Water Safety Month? Whether your facility has lifeguards or not, it's always a great opportunity to conduct water safety education. It can be as simple as showcasing a few tips on your organization's social media accounts; printing posters

Good Morning, If you've followed me on social media for any length of time, you know one of my pet peeves is the way drowning is reported. 'Drowning' means submersion in a liquid, so there is no "near drowning" unless there was no submersion.

Good Morning, We are a back after taking a week off. I took my aunt on Royal Caribbean's newest ship, Utopia of the Seas. I share this only because there were some truly phenomenal design decisions by the team at Martin Aquatic (Orlando, FL) I've been