Katie Crysdale

Good Morning, We are 45 days out from Labour Day. Depending on where you live & work, summer is either almost over or barely half-done. I've been thinking a lot about momentum versus movement this week. The idea is that movement is the false sense of productivity we

Good Morning, Welcome back after we skipped last week's edition due to the Canadian & US national holidays. I had a several things I planned to talk about this week, but the main story that's been bouncing around my mind was the dozens of girls killed

Good Morning, I attended an excellent IAAPA webinar last week with a PR consultant who asked us, "Are you host or hostage?" This was in the context of organizations not having a clearly articulated media policy or crisis communication plan. She also talked about the time she did

Good Afternoon, I would not consider myself very superstitious. Last Friday, June 13th was a lovely day spent out in Waterton National Park after working with a client; I had absolutely no complaints. What has followed has felt like one of those weeks where you're barely treading water,

Good Afternoon, Happy Friday if this is your weekend, and thanks to those of you who have to work over the weekend. Today I want to share two things I saw this week: one I love, and one I hate. In both situations I want to highlight that intent doesn&

Happy Friday! The Pool & Hot Tub Alliance (PHTA) recently launched a new print campaign for the Certified Pool Operator (CPO) program. Although the PHTA (formerly NSPF) CPO certification remains the gold standard for pool operator training in Canada and the US, the longer I teach CPO, the more I

Good Afternoon, I recently completed a car insurance claim for hail damage. When the the insurance company sent a letter closing the claim, amidst legalese about a two-year warranty on the repairs and my expected customer satisfaction was the phrase: should have known, or ought to have known I'

Good Morning, A few years ago, I watched a vlog on YouTube where an influencer explained every design decision in her then under-construction dream home. Panning over dirt in the backyard, she said "We've allocated money for a swimming pool, but we have no idea what we&

Good Afternoon, I normally put my "thank you for being here!" at the end of this newsletter, but - after seeing a major aquatic industry newsletter say this week they're going to basically start paying cash (!) for hundreds of newsletter signup referrals in a lottery -

Good Morning, Did you know that May is Water Safety Month? Whether your facility has lifeguards or not, it's always a great opportunity to conduct water safety education. It can be as simple as showcasing a few tips on your organization's social media accounts; printing posters